1. The Mino Collective brand is inspired by the notion that beauty products should be good for the body, face and soul.

2. We believe that beauty products should be made out of pure, sustainable and ethical ingredients free from harmful chemicals, environmentally destructive manufacturing processes and exploitation of workers.

3. We believe that the way to end global poverty is by providing work and allowing people to be free, independent and self-sufficient.


Our company is named after the brave all female militia who fiercely fought and defended the republic of Benin then known as the kingdom of Dahomey for over 250 years. They were called Mino which means our mothers in Fon – the Mino or Dahomey Amazons as they also are called represent female empowerment, strength, power and liberation.

You can learn more about the mino warriors here.

This is at the core of what our company is aiming to achieve – the empowerment and liberation of women and their communities through work and fair wages.

The mino women handcrating the shea butter, creating natural beauty products


Mino Collective is a Social Enterprise that embodies the philosophy that business can be a force for good. We source our shea butter directly from two women’s groups located in rural North Eastern Benin. The women produce the shea butter using traditional methods that have been passed down from generation to generation for thousands of years.

Economic Empowerment

Employing these women we enable them to earn a fair living wage (2-3x average local wages), which will help them live a dignified life – protecting their children from malnutrition, sending them to school and gaining access to health care

Community Empowerment

Through the sale of our shea butter products we will invest in community projects aimed at reducing poverty and empowering women. Working together with the women’s groups and their communities we believe that fair and ethical trade can benefit entire villages through support in education, environmental sustainability and health care.Learn more about the women and our impact.


Mino was founded by Hadija Inoussa, in 2015 she invited her brother Matin and friends Nourodine and Abdala Allassane to join her and work towards the mission of giving work, empowering women and supplying the international market with shea butter from Benin.

Here’s her story:

I was born and raised in Stockholm, throughout my childhood I have visited my family in Benin and Togo, making those trips and living with my family in the villages made me aware of the poverty and lack of work opportunities in the community. I always felt privileged and lucky to have had the opportunity to grow up in Sweden and gain an education in a country with one of the best economic, educational and social welfare systems in the world.

I studied in London and gained a First Class BSc degree in Business Management at Queen Mary, University of London and started my career working as a Consultant in Investment Banks for a Financial Services consultancy. After living a really busy and quite an unhealthy lifestyle (think way too much coffee, unhealthy food, fast food cosmetics and beauty products) I decided to take a step back and really reflect on what I found important in my life. I knew I wanted to work with something that inspired me and would make a positive difference in the world.

So I decided to marry my interest and passion for natural skin care with a life long dream of make a positive difference in my native home country. Starting with one key ingredient – shea butter, a product that I have used since my childhood and know have the potential to bring a lot of prosperity and joy to my village and community in the commune of Bassila, North Eastern Benin.

Founder Hadija with partner Abdala in Benin

Abdala and Hadija saying hi, picture taken in Kikele Village, Bassila Commune.

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